CRM Agency Bradford

We nurture and grow your audience.

Why do you need a CRM agency for your business? 

Have you ever opened an app and thought to yourself, “Wow, this is incredible?” Or have you ever had an extremely smooth shopping session on a website? where you didn’t have to wait for the products to load or have to refresh at the checkout multiple times. We all had that experience, and it is one of the best feelings to have. Who doesn’t like a glitch-free shopping experience? All of this is made possible through the hard work of a good digital marketing agency.

A good digital marketing agency knows how to build a customer pool, build an image, and then optimize on that image. When you see something on the internet, remember that an experienced digital marketing team is working behind it. Be it a blog, a good, solid landing page, an intro video, or viral social media posts. All of this makes digital marketers’ jobs more difficult but also more rewarding. CRM is one of the tools that helps digital marketing agencies work through their customers’ businesses. Without a good CRM in place, all the efforts might not be as fruitful as when you have a good CRM.

“We’ve been able to build something in 3 years that a lot of brands haven’t actually gotten to in 10 years.”


Uzair, My Ten Nights

A good marketing strategy consists of multiple elements. There is no single factor that will get you your desired results or revenue. A good CRM agency or digital marketing agency will know which combination of tools will work for your business. This combination can vary from business to business. When we talk about a CRM agency, we automatically mean putting your customers first. Having a good CRM is not only important for the numbers but also for better and improved business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. 

Problems faced by a business

As a digital marketing agency and a business owner, there are several problems that are being faced. In order to understand why a good CRM agency is needed, we will need to see what problems need to be addressed.


Lead capturing

Lead generation is one of the most important business goals, and we often come across issues regarding lead generation and lead capturing. When developing a lead generation strategy, lead capture is one of the most common problems faced by businesses. A good CRM agency allows you to have a system in place that is properly synched and optimised to capture leads. Not having a CRM often results in a loss of leads. For example, if you have a good lead generation campaign in place but do not have a good CRM, you will not be able to capture those leads and work on them. The sync between the sales and marketing teams is very important, and a good CRM makes this synchronisation and communication between both teams very fluid. 


Lead management

Another problem often faced by businesses is managing leads. Handling leads is a challenge for business. There can be an overwhelming number of inquiries sent in each day, and not every lead is meant to be converted or worked upon. So, how do you keep track of all those leads? Your business requires a CRM system that can handle every lead and convey the value of each one so that time is carefully spent on the correct leads. It will also make the job of your sales team much easier. With the right CRM, businesses can classify leads as hot or cold based on where they are in the pipeline. It also allows you to work on your sales funnel more efficiently. 


Lead nurturing

Once you’ve identified the right leads, you decide to begin working with them, or to nurture them. Nurturing is vital to the sales process; it leads to the closing of sales. So how do you nurture them? by using email marketing, newsletters, ebooks, and articles. The use of different materials will help you nurture your leads. In short, you are going to educate your audience about your product so that they can come make a purchase. Lead nurturing looks different for each business; your CRM helps you get your process right. 


According to your needs, you can ask your digital marketing agency to put a CRM in place that will help you engage your cold audience, get the potential ones sorted, and nurture them. Having a series of drip emails, campaigns, and putting content out there in a sequential manner is important for your leads to mature, and a good CRM plays a very important role in that. 


How do you look for the best CRM agency?

Traditionally, customer relationship management (CRM) software was used to assist sales leaders who managed a group of salespeople who consistently sold the same product in the same manner, over and over again.


But since then, CRMs have developed into much more. In contrast to the previous CRM approach, businesses today, especially agencies, are more relationship-focused. Every customer, whether current or potential, is unique, with a unique journey and set of demands. Traditional CRM is no longer relevant since it was designed based on a fixed understanding of the customer journey. Nowadays, when selecting a CRM, flexibility is crucial.


Fortunately, modern CRMs now include a wide range of features intended to promote business success. Today’s standard CRMs can help with lead prospecting, sales opportunity identification, and data management for all kinds of operational data.


According to research conducted by Nucleus, a business can expect an average return of $8.71 for every dollar spent on a CRM. According to another study by the Aberdeen Group, 81% of organizations generating high sales consistently incorporate a CRM into their sales process.


So what does it mean for your business? If you still aren’t using a CRM agency, now is the time. 


With that in mind, there are a few things that you should keep in mind while looking for a CRM agency: 


The first thing you look for in a CRM is whether it meets all your requirements and whether it can handle challenges that your business might face in the future. As your agency scales, the right CRM should be able to handle an influx in different sales channels, help keep track of new leads, and assist in operational activities.


The primary focus of a CRM is to manage relationships between customers and businesses. One of the best things about your CRM should be that it can facilitate good communication between your team members and customers.

ease of adoption

According to research, 83% of senior management stated that their staff members face a challenge while using the CRM, so make sure whatever CRM you pick doesn't challenge your staff when it comes to its usage. It is one of the most requested features by teams all over the world.

Join our successful Clients

Companies of every size, in different industries from across the world.

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Stephen Abbott

2Plan Wealth Management

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Kay Mehta

Family Dental Crawley

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Nadeeem Adam

HMC Halal

email marketing

A must-have for any CRM is the ability to support email marketing. As a business owner, you should be aware of how important email marketing is, whether it is drip campaigns or designing your own templates. Make sure your CRM supports all these things.


A key feature of any CRM should be its ability to automate day-to-day operations and workflows.

Live reporting is one of the fantastic features we include with our PPC management services. As a result, each client will have access to their live report and a snapshot of the results of their PPC campaign at any moment.

Get In Touch

If you are looking for a digital agency in Bradford, you've come to the right place. Give us a call or fill out the form and we'll get back to you in a few hours.

01274 008998

20 North Parade, Bradford, BD1 3HT​

    All things digital, done justly.

    All things digital, done justly.


    Justly Digital Ltd
    20 North Parade
    BD1 3HT

    Reg No. 12538565